Amanita Duga-Carroll, whose career has encompassed more than three decades in journalism and public relations in both print and digital media, has been named Vassar’s Vice President of Communications following an extensive national search.
Duga-Carroll first came to Vassar in 2016 when she was appointed Director of Media Relations. In that role, she helped to craft a series of strategic communications related to such sensitive policy topics as the Deferred Action for Childhood Arrivals (DACA) program, the Tax Reform Act, and Title IX; introduced new outreach tools to the Office of Communications, including the College’s first use of a multi-platform media release that included videos, a live webcast, and interactive content; and worked with Vassar’s Bias Incident Response Team to streamline the College’s internal and external communications. She also has worked closely with Vassar students, producing videos for the inauguration of President Elizabeth Bradley this past September, and serving as a liaison with the student-run Miscellany News.
Prior to joining the Vassar team, Duga-Carroll spent nearly two decades at Rubenstein Strategic Communications, one of the most respected public relations agencies in the nation. At Rubenstein, Duga-Carroll was an Executive Vice President and Group Head, overseeing a team that worked with such clients as BMW, MINI, American Express, the Tribeca Film Festival, the Riverside Church, and Vassar College. A graduate of Wesleyan University, Duga-Carroll’s career also included stints as a reporter for daily newspapers and as director of media services for one of the largest police departments in the country. Duga-Carroll also ran her own company prior to arriving at the College.
“Amanita has been a tremendous asset to Vassar,” said President Elizabeth Bradley. “She has a strategic approach to communications and an understanding of new media tools that will help us tell the Vassar story in new and meaningful ways. We look forward to her wise leadership in her new role.”
Vassar College is a coeducational, independent, residential liberal arts college founded in 1861 and based in Poughkeepsie, New York.